Several years ago our President/Owner Dino De Marco and Kansas Operations Manager Joseph Lambert were discussing their dedication towards recycling. They felt that they needed a slogan that would not only capture that dedication and emotion but would ultimately create the foundation for the culture of the company. In doing so, “Recycle or Die” was born a counter-culture slogan off the mainstream that would intentionally draw attention both good and bad. It was meant to be a high impact in your face style which included a skull and cross bones design that helped convey the emotion and meaning behind it. The slogan was not intended to send the message that if you didn't recycle we would harm you in any way. But rather reflected the impact on the environment and damage being done to our planet and deterioration of precious resources needed to sustain life on our planet, the natural resources that we take for granted in our everyday lives. So when we say “Recycle or Die” it is meant that we need to recycle for our future, our children's future and future of generations to come. We also would hope that the customers and public we serve take into account the seriousness of this issue as well. Although the slogan is harsh it is also without a doubt true and we at Extreme Recycling believe that it is our duty to protect our planet for the future.